Distribution: Protein2o, Just Ice Tea and GORGIE Land In Target; Ketone-IQ Goes Chainwide with H-E-B
Protein2o Teams With Target on Exclusive Flavor On the heels of its rebrand and reformulation earlier this year, Protein2o is rolling out to 1,400 Target stores nationwide. The mass retail chain will carry the brand’s protein hydration drinks in Strawberry Watermelon and Orange Mango flavors. Additionally, Target will exclusively offer Protein2o’s newest flavor, Lemon Lime. The single-flavor 4-packs …Read more
Protein2o Lemon Lime is Arriving as a Target Exclusive Flavor
Michael Hemsworth — April 7, 2025 — Lifestyle References: drinkprotein2o & retailtimes Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest The Protein2o Lemon Lime clear protein drink is the brand’s latest flavor option that’s arriving as a Target exclusive that also coincides with the brand’s additional retail expansion in the US market. The brand will be arriving at 1,400 …Read more
Beverage Brand Revamps Formula To Ride Protein Wave
A water manufacturer is turning to a new formulation to attract protein-hungry consumers. Protein2o said its drink, which has between 15 and 20 grams of whey protein isolate, now contains a blend of 350 electrolytes along with vitamins B5 and B6. Protein2o was aimed at athletes when it debuted in 2013. This predated the heightened …Read more
Protein2o’s New Formula Keeps Getting Better, Now with Even More Benefits
Say hi to the new Protein2o. When Protein2o launched in 2013, it offered athletes a refreshing alternative to thick protein shakes. Now, the brand has announced its first rebrand in eight years, with an improved formula and a new look. According to Protein2o, the original formula of 15-20 grams of whey protein isolate will be combined …Read more
Protein2O Seeks ‘Multi-Hyphenate’ Status with Brand Refresh
Brad Avery Jan. 20, 2025 at 12:31 pm Functional beverage brand Protein2O is getting a fresh new look next month as it prepares to roll out a rebrand and reformulation across its product lines. The 12-year-old business will introduce its new label on February 1, designed by branding firm Safari Sundays. The launch will also mark the start of a …Read more
5 Most Popular Costco Products Right Now
From breakfast to dessert, these are member’s favorite items to get at the warehouse. BYALEX PERRY JANUARY 11, 2022 FACT CHECKED BYAMANDA MCDONALD Shutterstock Share on Facebook Share on Twitter Share via e-mail All Costco shoppers have to do is whip out the membership card to gain entry into a seemingly endless world of products that the …Read more
Protein2o Partners With Spikeball
PROTEIN2o PARTNERS WITH SPIKEBALL Protein2o Becomes the Official Performance Drink of America’s Newest Favorite Athletic Craze Elk Grove Village, IL (September 17, 2021) This week Protein2o, America’s #1 protein water, announced its first-ever national sponsorship: Spikeball. The partnership between the two Chicago-based companies serves as the perfect grassroots vehicle for Protein2o to build awareness …Read more
Protein2o Signs First College Athlete – Roman Bravo-Young
There’s no stopping us now! Say hello to the newest member of our team, Roman Bravo-Young: NCAA champion, 3X NCAA All-American, one of the most exciting athletes in wrestling, and the first Powered By Protein2o Collegiate Athlete. We’re extremely honored to support Roman as he continues to dominate the collegiate wresting world and shows his …Read more
Protein2o Focuses On Added Functionality
Protein2o Expands Line to Feature More Flavors That Offer Protein + Electrolytes Elk Grove Village, IL (June 25, 2021) This week Protein2o announces their electrolyte expansion as consumers push for more functionality in their beverages. Protein2o, America’s #1 protein water, sees this revamp as a vital move to meet demand and offer more function …Read more
Protein2o Ramps Up Marketing With Focus On Taste, Functionality
Protein2o Ramps Up Marketing With Focus On Taste, Functionality by Steve Ellwanger, 2 hours ago With competitors like Gatorade wading into protein water, Protein2o is expanding its previously digitally focused marketing to target upper-funnel prospects on connected television. Protein2o began running spots this week on Amazon Prime Video that focus on taste and functionality. …Read more