PROTEIN2o PARTNERS WITH SPIKEBALL
Protein2o Becomes the Official Performance Drink of
America’s Newest Favorite Athletic Craze
Elk Grove Village, IL (September 17, 2021) This week Protein2o, America’s #1 protein water, announced its first-ever national sponsorship: Spikeball. The partnership between the two Chicago-based companies serves as the perfect grassroots vehicle for Protein2o to build awareness and trial among a passionate young adult crowd. As the official performance drink of Spikeball, Protein2o will be featured on the sidelines of Spikeball’s ESPN broadcasts, throughout social media, and in the hands of their players.
Spikeball boasts more than 20-million players and 3.5 million units sold. That, on top of 2-million engaged followers on social media, made this the perfect arena for Protein2o to build its brand among millennials and Gen-Z.
“In Chicago and many other cities, Spikeball is a revolution,” said Jack Peters, brand manager for Protein2o and avid Spikeball player. “We relish the opportunity to connect Spikeball athletes with the best hydrating and refreshing protein drink in the world.”
The excitement is met by Skyler Boles, Spikeball’s Director of Play, as he shares, “Spikeball’s been obsessed with players and products ever since we first launched in Chicago 14 years ago. We couldn’t be more excited to have a like-minded, Chicago-based company fueling our players today.” The grassroots efforts behind their explosive growth will continue to drive both Protein2o and Spikeball to expand the partnership and eventually get Protein2o in the hands of every Spikeballer.
Founded in 2013 by former SVP of Merchandising for Walgreens and GNC Bob Kral and his son Robert Kral, a former Johnson and Johnson sales executive, Protein2o is the original and #1 protein water in America, according to Nielsen. Protein2o is sold across the U.S. in great retailers like Costco, Walmart, Sam’s Club, Amazon, Publix, Albertson’s, CVS, Rite Aid, HyVee and Winco. Protein2o comes in 11 flavors with 15-20 grams of whey protein isolate, all with less than 90 calories per 16.9 oz. bottle. Protein2o makes protein waters that also include protein+ caffeine and protein+ electrolytes. Protein2o is owned by a group of beverage, finance and retail industry leaders, led by CEO/Founder Bob Kral, President Andy Horrow and CFO Brian Douglas. The company’s chairwoman of the board is Sue Wellington, former Gatorade president. www.drinkprotein2o.com.