Protein2o Expands Line to Feature More Flavors That Offer Protein + Electrolytes
Elk Grove Village, IL (June 25, 2021) This week Protein2o announces their electrolyte expansion as consumers push for more functionality in their beverages. Protein2o, America’s #1 protein water, sees this revamp as a vital move to meet demand and offer more function within their tried and tested flavors. The addition will include Tropical Coconut and Mixed Berry.
Protein2o launched their first protein+electrolyte sku (Strawberry-Watermelon) in Costco stores nationwide March, 2020. Since then, the brand expanded into a two-flavor variety pack in Costco with Orange-Mango. These new 15-g protein + electrolyte flavors contain no sugar, natural flavors, colors and sweeteners. They will be available in 4-packs at Walmart, in cases via e-commerce and in single 16.9 oz bottles throughout the country at retailers like Hy-Vee, Albertsons, Winco, Rite Aid and many others.
You don’t have to look far to see that the interest in electrolyte drinks is dramatically on the rise. Electrolyte drinks have gone from being a specialty product to one of the fastest-growing products worldwide. (Market Data Forecast, 2/20)). “We have really seen a jump in demand for electrolyte beverages as consumers continue to expand their knowledge on hydration and the value of multi-functional beverages,” said Bob Kral CEO of Protein2o. “Being able to offer consumers the value of protein and electrolytes with natural colors, flavors, and sweeteners has set us apart from our competition and allowed us to offer a product that consumes are excited about.”
Founded in 2013 by former SVP of Merchandising for Walgreens and GNC Bob Kral and his son Robert Kral, a former Johnson and Johnson sales executive, Protein2o is the original and #1 protein water in America, according to Nielsen. Protein2o is sold across the U.S. in great retailers like Sam’s Club, Walmart, Costco, Amazon, Publix, Albertson’s, CVS, Rite Aid, HyVee and Winco. Protein2o comes in 11 flavors with 15-20 grams of whey protein isolate, all with less than 90 calories per 16.9 oz. bottle. Protein2o makes protein waters that also include protein+caffeine and protein+ electrolytes. Protein2o is owned by a group of beverage, finance and retail industry leaders, led by CEO/Founder Bob Kral, President Andy Horrow and CFO Brian Douglas. The company’s chairwoman of the board is Sue Wellington, former Gatorade president. www.drinkprotein2o.com.