Protein2o Aims to Win Over Enhanced Water Consumers with High-Value Ingredient
As posted on Beverage Business Insights in Vol. 11, No 87. 29 Aug 2014. Tho enhanced water biz has been graveyard of burst expectations for indie brands, group in Chicago has found new way to try to crack that store section and justify modest premium price in relentlessly discounted category: by putting meaningful amount of …Read more
Protein2o CEO: There’s a gap in the market for lower calorie, great-tasting protein beverages
While there is no shortage of high-protein shakes gracing shelves at mainstream as well as specialty retailers these days, there is a gap in the market for more refreshing beverages that pack in a meaningful amount of protein, without the calories, says the boss of one of the fastest-growing new entrants to the market. Put …Read more
Top 10 New Beverages Catching Consumers’ Attention
LOS ANGELES — Instant.ly, an on-demand consumer-insights platform, unveiled August results of Instant.ly Shelf Score, which focused on recently introduced non-alcoholic beverages. Instant.ly Shelf Score is an index measuring consumer intent to purchase new consumer-packaged-goods (CPG) products. Shelf Score evaluates and ranks 10 of the most appealing products based on overall consumer interest from a …Read more
Protein2o enhanced water
A water brand inspired by motion, according to the company, the new enhanced Protein 2o is available in lightly flavored Berry Splash, Lemon Splash and Grape Splash varieties. Protein2o is water enhanced with electrolytes, all designed to improve hydration, and 15 grams of protein to help build and restore lean muscle. The company refers to …Read more
Two Chains Add Protein2o to Product Mix
Protein-enhanced bottled-water line makes its way into 260 more stores MELROSE PARK, Ill. — Supermarket chain and gas-station owner/operator Hy-Vee stores have joined Mariano’s grocery stores in adding Protein2o enhanced bottled waters to its product lines. Hy-Vee, an employee-owned chain of 235 supermarkets located throughout the Midwestern United States, added the beverages, manufactured by Protein2o …Read more
Natural Wayz to Distribute Protein2o
CINNAMINSON, N.J. — Natural Wayz Wholesale has agreed to become a distributor in the mid-Atlantic region for Protein2o. Headquartered in Melrose Park, Illinois, Protein2o provides the two nutrients most important to our bodies: water and protein. It is the only low calorie, lightly flavored water enhanced with electrolytes to keep you hydrated and 15 grams of …Read more
Protein2o Splashes into New Markets
Following its entrance into Hy-Vee locations, Protein2o is expanding into Mariano’s Fresh Markets. The line of low-calorie waters enhanced with 15g of protein and a blend of electrolytes was developed to target health conscious men and women who lead active, on-the-go lifestyles. Available in lightly flavored Berry Splash, Grape Splash and Lemon Splash, Protein2o offers …Read more
In the Spotlight: Protein2o
As the latest product designed to accommodate the ongoing market trend toward protein-enhanced offerings, Protein2o‘s line of low-calorie waters enhanced with 15 grams of protein and a blend of electrolytes aims to target health-conscious men and women who lead active, on-the-go lifestyles. Available in three flavors – Berry Splash, Grape Splash and Lemon Splash – …Read more
Protein2o Available at Hy-Vee Stores
CHICAGO, IL. — Protein2o Incorporated, manufacturer of Protein2o (https://drinkprotein2o.com), announced today that its full line of protein-enhanced waters will be available at Hy-Vee stores (http://www.hy-vee.com) beginning in June 2014. Hy-Vee is an employee-owned chain of 235 supermarkets located throughout the Midwestern United States. Hy-Vee ranks among the top 25 supermarket chains and the top 50 …Read more
Distribution Roundup: Protein, Probiotics, Coconut Water Stay Active
The following notes, ordered chronologically, cover recent distribution news in the beverage industry. The collection shows that protein beverages (Protein2o, Mix1), probiotic offerings (Lifeway Kefir, Clearly Kombucha) and coconut water (Vita Coco, Minoku, Powercoco, Cocozia, Tongo) continue to draw interest from retailers and distributors. The news also indicates that a number of different beverage brands …Read more