Protein2o Launches Nationally at Costco
New Protein2o Variety Developed in Conjunction with Costco. Contains 20g of Protein + Electrolytes and No Artificial Ingredients Chicago (March 3, 2020) – This week, Protein2o launches its new 20g protein water + electrolytes in Costco’s 531 Clubs, marking the brand’s debut at the fourth largest retailer in the U.S. The new Protein2o sku Strawberry-Watermelon …Read more
RAPID GROWTH OF PROTEIN2o FUELS INTERNAL TALENT EXPANSION WITH THREE NEW ADDITIONS
Protein2o Welcomes Sales Director Greg Newstrom, Director of Merchandising Sandy Colquhoun and Community Manager Stella Khaimova Chicago (January 30, 2020) – This week, Protein2o, welcomed three vital additions to continue the fast-paced growth of America’s #1 protein water. The low-calorie, high-protein refreshing water has been growing at double-digit pace (44% Nielsen 52-wk-food 1/20), reaching a …Read more
Protein2o Expands Retail Presence
CHICAGO– Seizing on Americans’ love affair with protein and energy, Protein2o has logged impressive retail growth to grow the country’s number-one protein water brand. Leading the way is Protein2o’s newest innovation Protein2o PLUS Energy, which is popping up on store shelves and displays this Spring in CVS, Rite Aid, Discount Drug Mart, HyVee, Jewel, Tom …Read more
Protein & Energy
Protein2o, a low-calorie protein beverage water, is launching Protein2o Plus Energy, which boasts 125 milligrams of caffeine in addition to 15 grams of protein. Like all of the brand’s products, Protein2o Plus Energy is made with 100% whey protein isolate and natural flavors and is preservative, gluten and lactose-free; the caffeine it contains is derived …Read more
Protein2o Introduces Energy Line Extension
Much as it did when it introduced its flagship offering, protein-infused water maker Protein2o is aiming to lean — but not necessarily dive — into an established beverage category with the launch of its first line extension, Plus Energy. The Chicago-based brand, founded in 2013, announced the new three-SKU line yesterday. Plus Energy contains 125 …Read more
Protein2o Extends into Energy with Protein/Energy Hybrid
Capping Year that Saw Tripling of Sales, Protein2o Extends into Energy with Protein/Energy Hybrid; Recruits Someoddpilot as New Agency to Stoke Digital Activities Protein2o, fresh off a year in which sales of its protein-infused waters tripled to likely $15 mil range, is extending into energy segment with 2-flavor line that sports 125 mg of caffeine …Read more
The Post-Workout Drinks You Should Be Downing
Chocolate milk isn’t your only option. By Christy Brissette, RD (on Google+) Plain water is the best choice to rehydrate for most people (see these tips to stay hydrated all day ‘err day), but if you’re looking for an added nutrition boost or recovery potential, some of these new post-workout beverages could change the game. Sure, we all …Read more
Protein2o Hires Brian Douglas as Chief Financial Officer to Support Company’s Next Stages
Chicago (September 7, 2018) – Protein2o has experienced tremendous growth recently with increasing demand for its low-calorie protein water across a strong list of existing retail partners, as well as the addition of national distribution at Walmart, Target, Speedway and Publix. The company recently tapped experienced CFO Brian Douglas to lead the finance function as …Read more
Protein craze: Tampa men’s Protein2o water hits Publix as Starbucks unveils protein cold brew
Added protein isn’t just for gym rats and body builders anymore. It’s in your Starbucks cold brew and now your water, too. Starbucks’ new plant-based protein coffee is just adding to fervor one Tampa man predicted years ago. Bob Kral, the CEO of Protein2o, saw the protein trend poised to explode more than five years …Read more
Beverage Makers Capitalizing on the Power of Protein – Food Business News
CHICAGO — The average consumer has little understanding of protein other than consuming more of it may improve their overall health. The health halo around protein has prompted many food and beverage manufacturers to feature claims on packaging calling out protein content. Ready-to-drink (R-.T-.D.) beverages, in particular, have seen a surge in sales and innovation. “Beverages …Read more