Andy Horrow, president
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PROTEIN2O EXPANDS INTO PLANT-BASED PROTEIN
Protein2o Formulates First-of-its-Kind Vegan Protein Drink
as Demand for Plant-based Options Continues to Soar
Elk Grove Village, IL (December 16th, 2020) This week Protein2o announces an industry disrupting plant-based protein drink in three riveting new flavors: Blackberry-Basil, Lemongrass Chamomile and Key Lime Coconut. Protein2o, America’s #1 protein water, sees this expansion into plant-based protein as an immediate growth vehicle beyond its premium whey-based products.
Protein2o has worked aggressively over the last three years to introduce a plant-based protein option that will answer consumer demand for a lower calorie, zero sugar, great tasting option. This breakthrough formula does it all and delivers a truly delicious taste compared to plant-based protein shakes on the market. Each 11 oz. can contains 15g of non-GMO pea protein isolate and all under 80 calories – at least 50% fewer than the leading plant-based RTD options. The products contain no artificial ingredients and is vegan, free of soy, gluten, gums, and sugars.
Developing our new Protein2o Plant-Protein drink has been one of the biggest challenges in our company’s history,” said Rob Kral, Protein2o co-founder and vice president. “Plant-proteins come with an enormous set of challenges and it took a great group of scientists and formulators to keep knocking down walls until we got this right. To say we’re excited about this would be the understatement of the year!”
You don’t have to look far to see that plant-based protein interest is dramatically on the rise. Plant-based protein options have grown 31% in last two years to $4.6 billion and projected to reach a whopping $85 billion in U.S. sales by 2030 (Forbes, 1/20)). Food Navigator also cites that 7 in 10 Americans are trying to increase plant protein consumption, though Protein2o consumer research shows 33% of protein consumers are hesitant to try plant options because of concerns with taste. With their new plant-protein drink, Protein2o expects to capitalize on consumers’ uncertainty with a product that defies their taste expectations.
The new Protein2o plant-protein drink will be available instore at HyVee and online through Amazon, and Walmart.com
Founded in 2013 by former SVP of Merchandising for Walgreens and GNC Bob Kral and his son Robert Kral, a former Johnson and Johnson sales executive, Protein2o is the original and #1 protein water in America, according to Nielsen. Protein2o is sold across the U.S. in great retailers like Sam’s Club, Walmart, Target, Costco, Amazon, Publix, Speedway, Safeway, Albertson’s, Kroger, CVS, Rite Aid, HyVee and Winco. Protein2o comes in 11 flavors with 15 grams of whey protein isolate, all with less than 80 calories per 16.9 oz. bottle. Protein2o is owned by a group of beverage, finance and retail industry leaders, led by CEO/Founder Bob Kral, President Andy Horrow and CFO Brian Douglas. The company’s chairwoman of the board is Sue Wellington, former Gatorade president. www.drinkprotein20.com.