New Protein2o Variety Developed in Conjunction with Costco. Contains 20g of Protein + Electrolytes and No Artificial Ingredients
Chicago (March 3, 2020) – This week, Protein2o launches its new 20g protein water + electrolytes in Costco’s 531 Clubs, marking the brand’s debut at the fourth largest retailer in the U.S. The new Protein2o sku Strawberry-Watermelon is being sold in 12-packs of 16.9 oz bottles in the retailer’s health and nutrition section and was created in partnership with Costco to appeal to the retailer’s performance nutrition members.
In addition to 20 grams of premium whey protein isolate, the new product is made with natural flavors, sweeteners and colors, following the brand’s move to removing artificial ingredients from its line. Like all Protein2o products, the strawberry-watermelon variant is low in calories (90/bottle) and preservative, gluten and lactose-free. This new Costco-only flavor contains an electrolyte blend of potassium and sodium, a mix highly sought after by fitness-minded consumers.
“Costco has been a tremendous partner in the launch of this product,” said Protein2o CEO Bob Kral. “They have a great read on what their members want and have advised us on the development in order to be most successful in their clubs. We really appreciate how willing they have been to get this right and we couldn’t be prouder of the product we are delivering this week!”
Protein2o already has demonstrated great appeal in the club and mass channel nutrition areas with a very successful Sam’s Club and Walmart business. This move into Costco will open the door for many consumers to try Protein2o for the first time – an opportunity that will grow the brand’s stature as the #1 protein water brand in the U.S.
In addition to being sold in all Costco clubs, the new strawberry watermelon variant will be available on Costco.com. The brand has planned an extensive marketing push, including sampling, to stimulate awareness and trial among the most likely Protein2o members who shop Costco.
Founded in 2013 by former SVP of Merchandising for Walgreens and GNC Bob Kral and his son Robert Kral, a former Johnson and Johnson sales executive, Protein2o is the original and #1 protein water in America, according to Nielsen. Protein2o is sold across the U.S. in great retailers like Sam’s Club, Walmart, Target, Amazon, Publix, Speedway, Safeway, Albertson’s, CVS, Rite Aid, HyVee and Winco. Protein2o comes in 12 flavors with 10-20 grams of whey protein isolate, all with less than 90 calories per 16.9 oz. bottle. Protein2o is owned by a group of beverage, finance and retail industry leaders, led by CEO/Founder Bob Kral and President Andy Horrow. The company’s chairwoman of the board is Sue Wellington, former Gatorade president. www.drinkprotein20.com.