Say hi to the new Protein2o.
When Protein2o launched in 2013, it offered athletes a refreshing alternative to thick protein shakes. Now, the brand has announced its first rebrand in eight years, with an improved formula and a new look.
According to Protein2o, the original formula of 15-20 grams of whey protein isolate will be combined with a proprietary blend of 350 electrolytes and 100% of the Daily Value of Vitamins B5 and B6.
“We know that protein is the core ingredient in muscle building and muscle recovery and with this new product formula, we are giving those pursuing fitness goals,” said Andy Horrow, president of Protein2o.
Protein2o confirmed via email that the rebrand, with a new formula and “bold” new packaging, will roll out in February.
Like their other products, the improved product will contain no sugar and will be 90 calories or under, according to the brand.
The redesigned bottles showcase vibrant fruit visuals and energizing graphics that are “designed to inspire the active lifestyle.”
New slogans like “Workout Booster” and “Enjoy the Sweat to Greatness” aim to connect with fitness-focused consumers seeking a drink that supports recovery and motivates them to stay on track with their goals.
Protein2o products are available at top retailers such as Amazon, Walmart, Meijer, Giant, and Hy-Vee, as well as on their official website at https://drinkprotein2o.com/.
Read Full Article: https://www.msn.com/en-us/health/other/protein2o-s-new-formula-keeps-getting-better-now-with-even-more-benefits/ar-AA1y4F94
