Rob Kral

Rob started his career working for Pfizer Consumer Health and Johnson & Johnson where he quickly established himself as a top-performing sales executive and ultimately headed retail execution in the east. Kral was actively involved in the retail execution of multiple successful product launches including one of the largest Rx to OTC transitions in history, Zyrtec Allergy. Following Johnson & Johnson, Kral developed and launched a line of popular protein shots alongside his father Bob Kral where he was responsible for product innovation, package design, and creative strategy.