Initially, Kroger stores in the Midwest will carry the high-protein, low-calorie water that contains 30 percent of the RDA of protein but without the high calories and fat that many protein shakes and specialty energy drinks contain, according to Protein2o Inc. With 70 calories per bottle, Protein2o contains nearly 60 percent fewer calories than the market’s current leading protein drink. Protein2o also is free of sugar, fat and cholesterol.
“Research shows that six out of 10 Americans consider protein when making a decision about buying packaged food or beverages, and the majority report that they are trying to consume more,” says Bob Kral, president and CEO of Protein2o Inc. “Protein2o is a unique product on the market today and we believe it’s leading a new generation of ‘lifestyle protein’ products that are low in calories and high in protein content.”
Protein2o water also has a lower price point than most protein beverages; $1.99 or three for $5. Flavors include Berry Splash, Grape Splash and Lemon Splash.